Inside the Buyer's Brain, Third Edition: Accounting & Financial Services Edition SKU: 201609


Find out what motivates today’s accounting & financial services buyers, how the marketplace has changed and how you can use this intelligence to build a tangible competitive advantage for your firm. This is the most authoritative industry study of buyer behavior available anywhere.

 
 

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Find out what motivates today’s accounting & financial services buyers, how the marketplace has changed and how you can use this intelligence to build a tangible competitive advantage for your firm. This is the most authoritative industry study of buyer behavior available anywhere.